Flash mob: novas práticas subjetivas e sociais

Mônica Schieck Chaves Lopes, académica con estudios de Comunicación Social y Turismo, con especialidades en Periodismo y Relaciones Públicas por la Faculdades Integradas Hélio Alonso y con una Maestría en Comunicación y Cultura por la Escola de Comunicação da Universidade Federal do Rio de Janeiro (UFRJ).
La Maestra Schieck hace unos meses presentó ante el tribunal examinador su tesis “Flash mob: uma experiência dos meios de comunicação como suporte para novas práticas subjetivas e sociais”, que analiza con muchísima mayor profundidad el fenómeno Flash Mob, que recientemente publicamos en Revista Universidad Digital.

A continuación el abstract de esta investigación:

This work proposal is to analyze the up rise and dissemination of the flash mobs, a movement that gained notoriety by making instant appearances into the modern metropolis urban circuits with no defined purpose. This is the culmination of an essentially on-line articulated and organized process. By identifying the communication system as a fundamental part in the process of socialization, we try to describe how the current information devices act as support to a reformulation in the way people establish interpersonal relationships.

Approaching the question in accordance to the society-technology-subjectivity axle, enabled us to analyze how the classic community concept has acquired new contours before the inauguration of the social bound presented by the on-line environment. Seen as spaces with no connection to the physical space, we demonstrate how the inhabitants had projected their imaginary, experiencing new identities through interactive games. Today we are witnessing a constant connection between the virtual and the physical space, mainly furnished by modern communication technologies that will enable the experimentation of new social practices, like the flash mobs. Therefore, we have based our research both on theoretical and empirical studies.

Key words: communication, new technologies, urban space, flash mob.

Este estudio fue presentado en INTERCOM - Congresso Brasileiro de Ciências da Comunicação (aquí) y tambièn publicado en la revista digital Pos.ECO de la UFRJ. Mônica conciente de la importancia del trabajo colaborativo, ha querido compartir con la comunidad académica portuguesa e hispano hablante –a través de e-rgonomic- su investigación. Se puede descargar su investigación desde aquí. Para autorizaciones de uso del material, referencias o contacto con esta académica, escribir al siguiente correo monicaschieck (at) hotmail.com

Muito obrigado Mônica por contribuir a la difusión del conocimiento. Y queda abierta la invitación para el resto de los autores interesados, que cuenten con e-rgonomic como un nodo de inter-conectividad y difusión de investigación académica.